AD Tech Journal(ADTECH-J) is an international journal for Advertising Technology related issues. AD Tech(short for advertising technology) is defined as a range of software and tools that advertisers and publishers use to develop, set up, and manage their advertising activities. Advertisers want to get the most out of their invested budget by running effective ad campaigns to reach their target audience, optimizing these campaigns, measuring ROI, and gathering customer insights. Publishers fulfill to the requirements of advertisers through ads by displaying these ads on their publications (website, app, etc.). Knowing that they need each other to thrive, agencies and ad tech companies are on a joint mission to figure out how to forge long-lasting relationships.
The delivery form of advertising and marketing has changed dramatically due to a digital transformation in the last 20 years. Digital media is now at the heart of any successful campaign but brand owners and agencies are also increasingly dependent on technology platforms to control the development, delivery and targeting of digital content.
ADTECH-J is a place for marketers and researchers to share the trends and know-how of Ad-Tech marketing in the world. This journal and conference lead to discovering and cultivating highly disciplined global marketers to be active in the front lines.
ADTECH-J is peer-reviewed and open access journal publishing quarterly. ADTECH-J’s editorial policy is settled by ADSTARS, international advertising festival. organized by Busan Metropolitan Government, South Korea.
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