Aims and Scope
AD Tech Journal(ADTECH-J) is an open access, peer reviewed, and fully referred international journal published by ADSTARS, International Advertising Festival supported by Busan Metropolitan Government of South Korea.
The main objective of ADTECH-J is to cooperate academy and industry in the field of advertising technologies, so that provides more comprehensive research, planning, design, operation, and evaluation in the area. ADTECH-J provides a knowledge share platform promoting interdisciplinary approaches regarding advertising technologies, so that scholars, researchers and industries share the contemporary develops in the fields of advertising technology.
ADTECH-J publishes Main Papers (theoretical, conceptual, empirical research), Technology Reviews and occasional Special Issues. Please contact the editors (adtech@seoul.edu) if you have a proposal for a Special Issue or Technology Issues.
New ideas and approaches in relation to the theory and practice of advertising technology are welcome. Contributions can be from all disciplinary perspectives, with inter-disciplinary work especially welcome. Papers can be useful when they contribute new understanding and insights to the wider technologies and implications of the technologies. Empirical cases in the marketing field as well as humanities approaches relating with advertising technology are expected to submit.
Submission is online through email to adtech@seoul.edu. Read the Instructions for Authors for information on how to prepare and submit your article.
Editorial Board
Co-Editors-in-Chief :
Euija Lee, Ph.D. ADSTARS, South Korea
Managing Editor :
Seungjoon Lee, Ph.D. Kyungsung University, South Korea
Soyoung Bae, Ph.D. University of Maryland, USA
Editorial Board
Young-Il Lee, Ph.D. Busan University of Foreign Studies, South Korea
Sangho Lee, Ph.D. Kyungsung University, South Korea
Hwanwoo Kwon, Ph.D. CEO of Umlogics, South Korea
Jeongmo Yang, Ph.D. National Research Foundation of Korea, South Korea
Chiyoung Kim, Ph.D. Dongeui University, South Korea
Hongin Cheng, Ph.D. Kyungsung University, South Korea
Welcome ADTECH 2021 Conference and Journal!
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